Tuesday, April 06, 2004

Fannie May brand revived by Alpine purchase

One word...WOOHOO!!!

Alpine will add Fannie May to its brand lineup after the company submitted the winning bid for it in a bankruptcy court auction for Archibald Candy's Fannie Mae brand. Alpine, which already makes candy under the brand names Mrs. Field's, Botticelli, Dolce D'Or and Hallmark, plans to restart the defunct Fannie May factory in Chicago and reopen between 30 and 40 Fannie May retail stories in the Chicago area. For more details, click here.

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